I bought this hat originally as a Halloween costume. Well, it is 11 days past Halloween, and I'm still wearing it. It has turned me into a complete winner (not that I was a loser before.) I put the dang thing on, chugged a mountain dew, threw a piece of big red in my mouth, and haven't turned back. Heck, just the other day I won a race at a red light. I looked over at a guy on a bike, reved up the engine to my kia soul, and smoked him before he'd even started pedaling. With modern science, you may live until you're 245 or maybe 300, so think about how much time you can spend rocking this hat. Buy you one because if you ain't first you're last.